WCS Marketing Subsystem

The Marketing subsystem is a component of the WebSphere Commerce Server, and provides numerous marketing concepts to your site, designed to increase brand awareness, and to attract and retain customers. Components of the marketing subsystem provide functionality to create marketing campaigns, including customer segments and advertising; and e-mail activities. All of these components can be extensively customized to ensure that your site's marketing strategy matches that of your brick and mortar store.

WCS Subsystems

WCS framework is majorly used fo E-Commerce Sites development on basis of many subsystems, which helps in developing and integrating different functionalities of an e-commerce website like browse, checkout, and payment etc. For more details about the different subsystems in WCS, please read the following link.

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